Marketing Strategy and New challenges /part -1

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Marketing Strategy and New challenges

                                                                                                                   

Marketing and its strategy

A marketing strategy refers to a business’s overall

Game plan for reaching prospective consumers or

Services the business provides . A Marketing  strategy contains the company’s value proposition

Key brand messaging data , on target customer , demographics and other high- Level elements .

Marketing  strategies vs . Marketing Plans .

The marketing strategy informs the marketing plan , which is a

Plan which is a documents that details the specific types

Of marketing activities  a company conducts and contains time table for rolling out various .

 type of fields and plan and road map , so its very important whats is your target . and where

 is your product needs

Thus you should decide which is a documents that details the specific type of marketing

 activities a company conducts and contains timetables for rolling  out various marketing

 initiatives .  

continue the assignments  please read the more pages that’s ll help you in Marketing 

2-

Marketing strategies should ideally have longer

Life spans than individual marketing  plans because

They contain value propositions and other key

Elements of a company’s brand , which generally hold

Consistent over the long haul . in other words

Marketing strategies cover big picture messaging

Marketing strategies plans delineate the logistical

Details of specific  campaigns .

Academics continue to debate the precise meaning of marketing

Strategy, therefore multiple definitions

Of marketing strategy , exist .

The following quotes help crystallize the nuances of modem

Marketing strategy .

The sole purpose of marketing is to sell more to more peoples

More often and at higher prices “

                              

(Sergio Zyman , marketing executive and former

Coca –Cp;a and JC Penney Marketer )

“ Marketing is no longer about the stuff that  you

Make , but about the stories you tell “ ( Seth Godin ) former

Business executive

And entrepreneur  the aim of marketing is to know and understand  

3-

3- The customer so well the product or service fits him and

sells itself .peter Drucker  credited as founding  modern man-

agement  funding modern managements . marketing ‘s Job is

never done . its about perpetual  motion . We must continue

to innovate every day  .

former  vice chair and chief marketing officer , GE .

take two ideas and put them together to make one new idea ,

and put them together  to make one new idea . After all what

is a Snuggie but the mutation of a blanket and a robe . jim kukral

speaker and author of Attention “

The Creation of Marketing  Strategy .

……………………………………………………………………….

A carefully –Cultivated marketing strategy should be fundamentally

Rooted in a company ‘s value .proposition which summarize the

Competitive proposition , which summarizes the competitive

Advantage a company holds over rival business.for example , Walmart

 is widely known as a discount retailer with  every day low prices .

Whose business operation and marketing efforts revolve around that

Idea . Whether it .is a that idea

Whether it’s a print ad design , mass customization , or a social media

Campaign , a marketing asset can be judgd based on how effectively it

Communicates a company’s core value proposition. Market research

 can be helpful in charting the efficacy of a given campaign and can

 help identify untapped audiences, in order to achieve bottom-line

 goals and increase sales.

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Related Terms

Value Proposition: Why Consumers Should Buy a Product or Use a Service

A value proposition refers to a business or marketing statement that summarizes why a consumer should buy a product or use a service. more

How Marketing Plans Work

A marketing plan is an operational document that demonstrates how an organization is planning to use advertising and outreach to target a specific market. more

Create a Strong Brand to Grow Your Business

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. more

Learn About Jay-Z

Jay-Z, born Shawn Corey Carter, is an American entrepreneur, investor, music producer, and rapper with a net worth of $1 billion as of 2020. more

Marketing Mix

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common framework known as the four Ps. more

Business Plans: The Ins and Outs

A business plan is a written document that describes in detail how a new business is going to achieve its goals. more

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