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Marketing strategies  ……………………

Marketing strategy to fuel  your business growth

You need more than one strategy . you need a strategy for

Every opportunity.

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Growth image  credit : David Lees / Getty Images

R.L . Adams

Entrepreneur , software engineer , author , blogger

and founder of Wanderlust worker .com

Home Manu book. ……………………………………

September 12, 2017 12 min read

Opinions expressed by Entrepreneur contributors are their

own.

Growing a business isn't easy. First, you need a viable

idea. From there, you need to discover a profitable niche,

define a target demographic and have something of value

to sell them. Whether you're peddling products, services or

information, getting the word out has become increasingly

burdensome. And without the right marketing strategies to

fuel your growth, churning a profit and staying afloat is

virtually impossible.

 

However, identifying the right strategies to market your

business is often likened to rocket science. How do you

get your message to the right audience and do it

effectively? How do you boost visibility and increase sales

while sustaining a profit with a converting offer? Today,

with so much vying for our attention from social media, to

search engine optimization, blogging and pay-per-click

advertising, it's easy to see why most are ready to pull their

hair out.

 

The truth is that what got you to this point in business is

likely not going to get you to the next level. If you're

feeling stuck, join the fray. Most entrepreneurs are so busy

working "in" their businesses that they fail to work "on"

their businesses. As a result of dealing with the day-to-

day operations of a company that includes customer

hand-holding, supply-chain demands and more, we often

neglect to wield the right marketing strategies that will

help fuel our business's growth.

 

What does it take to do that? Simply put, you have to take

a step back for a moment. You have to analyze and

understand the basic mechanics of your message and how

to effectively reach a larger audience without losing your

shirt. The secret to all of this? No matter what marketing

strategy you use, if you don't have an effective sales funnel

and optimize your conversions, you'll just be throwing

money away.

 

What are the best marketing strategies to use?

Most businesses are faced with a conundrum. It's a

Catch-22. There's a clear need for increased visibility to

drastically improve sales. But in order to get more

visibility, businesses have to spend more money. When

that well runs dry, what are you supposed to do?

 

There is no obvious and clear answer to that question that

covers all situations. But there are things that can be done

today, right now, even on a shoestring budget, to reach

more customers without breaking the bank. However, it all

boils down to time. If you lack the money, you sure better

have the time to put in the sweat equity.

 

Either way you slice it, as long as the fundamentals of a

sound business are there and you're working tirelessly to

build an authentic relationship with the consumer by

sincerely trying to add value, then there are 10 go-to

strategies you can use to market any business online.

 

1. Use social media.

You can't ignore social media. That's where all the so-

called magic is happening. Some businesses have been

built solely on the backs of social media. It can be

intimidating at first. Sure. But as you build momentum,

you'll find posting on social media to get easier and easier

over time.

 

Of course, you could also hire a social media manager if

you have money to burn. But if you don't, just be yourself.

Be authentic. Post your thoughts. Post your products. Post

anything that you find relevant and useful that would help

your audience either learn more about you and your

business, or about the industry that you're in.

 

Use direct messages on platforms like Instagram and even

Snapchat or Twitter to reach out to other successful

businesses or even to communicate with potential

customers who might be looking for your products and

services. This is very powerful marketing.

 

Related: 10 Laws of Social Media Marketing

 

2. Create video tutorials.

One of the most effective ways to get the word out on your

business is to create video tutorials. Teach people

something useful. Walk them through it. Hold their hands.

Step-by-step tutorials are all the rage. The better you are

at this, and the more value you provide, the quicker you

can boost your visibility, and ultimately, your sales.

 

Today, YouTube is the second largest search engine in the

world behind Google. Whenever someone wants to learn

something visually, they head there. You've likely done it

yourself countless times. So just ask yourself what you

could teach in your business that would help consumers

solve some pain point? What got you into business in the

first place?

 

The hardest part? Hearing your own voice playing back

and even seeing yourself. Now, you don't have to appear

visually on camera, but you'll likely need to be heard. You

get used to it over time. But you can't ignore the visibility

and reach of YouTube so get out there and start making

authentic and useful videos today, right now.

 

Related: 6 Ways to Use Video to Sell New-Product

Concepts

 

3. Start blogging now.

Sure, you could start a blog. If you don't have a blog for

your business, then you need to start one immediately. But

you don't just have to blog on your own blog. Most people

find blogging mundane because they lack the visibility.

The truth is that your blog is going to be like a barren

desert unless you know what you're doing.

 

But this isn't just about posting your ideas on your own

blog. You should start authority blogging. Use platforms

like Medium to post content. Answer questions on Quora

and Reddit. Or get out there onto LinkedIn's publishing

platform. These are all authority domains that anyone can

post on, which have massive audiences, giving you instant

and immediate reach right now.

 

When you do blog, ensure that you blog effectively. Don't

post thin content. Think about adding value. Worried

about revealing all your business secrets? Don't be. Give

away the farm. Give people so much value that you

instantly become an authority in their eyes. This is one of

the most powerful strategies you can use to market any

business.

 

Related: 5 Ways to Build an Audience for Your Blog and

10 Ways to Make Money Once You Have.........

 10 Ways to Make Money Once You Have....................

4. Understand search engine optimization.

This is an area of marketing that I'm incredibly passionate

about. But it's also an area that many people are deathly

frightened by. Yes, SEO can be frightening. But it can also

be powerful. And when you learn to leverage it and you

learn SEO the right way, the sky truly is the limit.

 

There are companies out there who teach you how to use

shady PBNs and other link schemes to "trick" Google. It

might get short-term results, but in the long term, you'll

land in hot water. You can't take shortcuts with SEO. Just

like in business, you have to put in the work and the time if

you want to see the results.

 

Some tips for doing this the right way? Don't spam

keywords. Hands down. This is one of the biggest

mistakes most people make. Create your content for

humans while also paying homage to search engines. But

more importantly, ensure that whatever it is that you're

conveying is insightful, engaging, unique and adds a

tremendous amount of value.

 

Related: SEO Tutorial: 12 Immutable Laws For

Dominating Google's Search

 

5. Leverage influencers.

Want to get the word out there and boost your visibility on

social media without taking years to build the audience?

Then you should certainly leverage influencers. But the

key is to find the right influencer. You don't have to go

with influencers with millions of followers. You could opt

for micro-influencers with tens of thousands or even a

hundred thousand followers.

 

The trick? Find the right influencer in your niche so that

you're targeting the right audience. It's not just about

spreading your message. It's about spreading your

message to the right consumer base. If you can do that

properly, then you can likely reach a sizable audience for

not much money invested when you think about the

potential profit it can return.

 

If your sales systems and products are in place, then this

makes sense. If you have an offer that's clearly converting,

and it's simply about more visibility, then this is likely the

right marketing strategy for you right now. Assess the

situation and reach out to influencers and gauge their

pricing. Do small tests and see what works, then scale.

 

Related: 10 Rules for Leveraging Social Media to Grow

Your Business

 

6. Build a great lead magnet.

So much effectiveness in marketing really does boil down

to creating a great lead magnet. I've found that the right

lead magnet presented to the right audience can have

explosive results. The best way to do this is if you can

identify the right pain points and present a solution in your

lead magnet, then you're well on your way.

 

What problem are consumers facing in your niche? What

made you get into business in the first place? Ask yourself

these questions before building out your lead magnet. The

better you identify the problem or pain points at the outset,

the better you'll be at actually addressing that with a

solution in your lead magnet.

 

What type of lead magnet should you build? That could

either be an ebook, a cheat sheet, a checklist, a video and

others. Of course, it's not just about the lead magnet. You

have to have a squeeze page with sizzling sales copy to get

people to drop into your funnel. But it all starts with a

great lead magnet. The better it is, the more effective you'll

be at reaching your audience.

 

Related: How to Create a Lead Magnet That Actually Gets

Leads

 

7. Use Facebook ads with re-targeting.

One of the most powerful methods you can use to market

just about anything these days are Facebook ads. With

Facebook, you can reach a very specific audience and you

can do it very easily. You can target by interest, age,

relationships status, geographic location, and so much

much more.

 

But the trick here to getting great results isn't just about

click-traffic. You have to focus on conversions and re-

targeting through pixels. If you don't know how to install

the Facebook Pixel on your site, then you absolutely must

learn how to do this right now. Even if you're not running

Facebook ads, you can build your audience with a pixel.

 

Pixels track everyone who comes to your site, and you can

build custom audiences around them. For example, if you

post content about how to learn to drive a semi-truck, and

you track visitors with pixels, you can then market truck

driving certification to people who have already shown an

interest in that already because they visited that specific

page. And your conversions will skyrocket.

 

Related: Here's How to Master Facebook Advertising and

Why You Must

 

8. Use LinkedIn the right way.

Do you have a video on your LinkedIn profile? Did you

know that you can easily add one? Why not take the time

to introduce yourself and your business. Link that to your

profile description. This is an easy way to passively

market your business, and when it's done right, it can lead

to shocking results.

 

If you have lots of connections on LinkedIn and you're not

really posting on there, start immediately. You can reach a

large audience, especially when your posts go viral. This

is a great place to convey the entrepreneurial journey.

Talk about your challenges and tell stories. The more

effective your stories, the larger your potential reach when

you go viral.

 

You can also reach out to other businesses and collaborate

with like-minded entrepreneurs on LinkedIn. It's a great

go-to resource for all things business and too many people

overlook this.

 

Related: Seriously, Please Stop Trying to 'Go Viral' on

LinkedIn

 

9. Create an affiliate program.

Most people don't understand the power of affiliate

marketing. Affiliates can provide massive fuel for growth.

But approaching the right partners isn't always that easy.

You have to have good conversion if you want the bigger

affiliate to take you seriously.

 

I've found that navigating the affiliate minefield can be

tricky. It takes persistence and it takes true grit to make it

through. Most of us get discouraged after a few setbacks,

but you can't allow emotions to get in the way when it

comes to affiliate. Build an affiliate program and start

reaching out to potential affiliate who can assist you.

 

There are loads of websites you can use as well such as E.

Brian Ross's JVZoo, or Tim and Eileen Barber's

ClickBank and Commission Junction to get the word out.

 

Related: The Affiliate Marketing Model: A Blueprint for

Success in the Gig Economy

 

10. Use Email Marketing Sequences

Part of any good sales funnel is going to be an email

marketing sequence. These are the automated messages

that go out to users once they subscribe to your list. Use

your email sequence to build a relationship with the

subscriber. Be authentic and transparent. And convey

your journey.

 

Use the email responses and clicks to segment your list.

For example, if someone clicks on a specific link, they've

clearly shown an interest in something. Tag that

subscriber to market to them later. If someone buys, tag

them as a buyer. Identifying your buyers and the interests

of your subscribers is huge for segmenting.

 

When you do send broadcasts, split test. Split test

everything, in fact, You never really do know what's going

to be the most effective until you pull the trigger and really

test it out. This will help you understand what your

audience responds to better, making you a better

communicator, and better able to sell to your customers.

 

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