PR expert: Actions Tiger Woods must take to mend his public reputation Story by James Cohen• 43m

Tiger Woods is no stranger to making a reputational comeback. The golf icon has battled back from public humiliation throughout his storied career, as his controversies away from the fairway threatened to derail his legacy on it. Whether that be his high-profile infidelity scandal in 2009 or his previous reckless driving incident in 2021, the world has watched Woods navigate the treacherous waters of public opinion time and again. However, his recent DUI arrest, to which has pleaded not guilty, feels different. While previous scandals were seen as private failings from the 15-time major champion, this latest incident has shifted the narrative from a man battling personal demons to one who is endangering the lives of others. Now, a public relations expert has revealed the necessary actions which Woods must take in order to mend his public reputation - as well as fixing his private relationships.

PR expert: Actions Tiger Woods must take to mend his public reputation Story by James Cohen• 43m