Practice and development , Law Firm

Where solid business and smart marketing ideas converge.

PRACTICE DEVELOPMENT

• OVERVIEW
• CASE STUDIES
• BLOG POSTS

Having a niche practice means that an attorney, practice group, or firm has honed in on a narrow specialty within a larger practice. Our favorite definition of the word niche is “a place to stand,” and that is a good way to think of developing a niche law practice. When you choose to narrow your focus, you define a place that is yours to grow into, to be known for, and to deeply explore and master. 

The trick is to develop a niche law practice in an upwardly trending area of law and to plant your flag as a leading expert in that field. Done right, a niche practice becomes your way to capitalize on trends in society or business that affect your clients.

Knapp Marketing has developed a hands-on program that both teaches the fundamentals of niche practice development and helps you focus in on the specific niche that best fits your practice.

For specific information on our law firm niche practice development coaching and half-day, luncheon and attorney retreat training options please call Amy at 202-669-6273.

"...Amy is a serious student of marketing theory, and she does an excellent job of staying on the cutting edge of current trends; but she is astute enough to understand her clients so well that she knows what will work for them, and what won’t..."

NATHAN BICKS, MARKETING PARTNER - BURCH, PORTER & JOHNSON, PLLC

Let’s start the conversation.

  202.669.6273
  INFO@KNAPPMARKETING.COM

© KNAPP MARKETING | PRIVACY POLICY